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HBF and Pharmacy 777 Announce Health Alliance


HBF & Pharmacy 777 announce health alliance

Stepping up its commitment to support members through community pharmacy, HBF has formed an alliance with leading West Australian pharmacy group Pharmacy 777. 

The alliance combines the Pharmacy 777 and Friendlies Pharmacy networks under the Pharmacy 777 brand to expand the reach of preventative health services provided to HBF members in pharmacies. 

HBF has sold the Friendlies master franchise, under which 31 Western Australian pharmacies currently operate, to Pharmacy 777. Uniting the two pharmacy networks under the Pharmacy 777 brand will approximately double the number of pharmacies providing services such as free flu vaccinations and health checks to HBF members.

HBF CEO John Van Der Wielen said the services delivered in pharmacies were highly valued by HBF members and HBF had wanted to make them available to as many members as possible. 

“In Pharmacy 777 we’ve found a partner with the same passion as us; to improve the health of Western Australians.  This alliance will mean thousands more HBF members will have ready access to the health services that come with HBF membership,” he said.

After a transition period, Pharmacy 777 will be HBF’s exclusive provider of the preventative health services including flu vaccinations, health checks and weight management programs. Pharmacy 777 will provide a generous package of financial and operational support to help Friendlies pharmacies transition to the Pharmacy 777 brand and enjoy the benefits of the alliance.  

Pharmacy 777’s commitment over the last 50 years to providing personalised care, improved patient outcomes and quality health services to West Australians, makes it a natural partner for HBF, whose declared purpose is ‘to be there for members in the moments that matter’. 

The Pharmacy 777 Group is dedicated to advance the practice of pharmacy and collaborate with the wider health care network. Kim Brotherson, Pharmacy 777 Managing Director explains, “We're driven to make a difference in the lives of our patients. For Pharmacy 777, it's not just about supplying medication, it's about ensuring we deliver meaningful health outcomes that are built around the needs of every individual patient."

Under the alliance HBF and Pharmacy 777 will work collaboratively to enhance existing health services and member offerings and introduce new services for HBF members and the wider community.


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HBF and Pharmacy 777 Announce Health Alliance